On the afternoon of September 28th, 2018 advertisers ceremony of the 25th China International Advertising Festival ended in Harbin. Renault Brilliance Jinbei Automobile Co., Ltd. was awarded for the first time by the innovative marketing case of TMALL flagship store opening.
The China International Advertising Festival is the highest-level annual selection of the Chinese advertising industry in the field of advertisers. It is also a high-level annual recognition of corporate brands and advertising leaders with an extraordinary influence in all mojor industries. It’s the first time for Renault Brilliance to run in selicetion and s tood out among the candidates. It is also an affirmation of Renault Brilliance brand and the concept of innovative marketing.
Through the opening of the Renault Brilliance Jinbei TMALL flagship store, Renault Brilliance realized the full interaction between the online marketing platform and the offline experience, and completed the docking of brands, products and consumers, adding a variety of new experiences for users. In just two months, the number of browse volume has reached more than 1 million, the number of visitors is nearly 400,000, and the total number of orders exceeds 700.
In the future, Renault Brilliance will continue to carry out innovative marketing and lead the marketing transformation in the Chinese automotive industry.