On the evening of July 13th, the 2018 French National Day reception was held at the Shangri-La Hotel, Shenyang. As a representative of joint venture and cultural exchange between Chinese and French companies, Renault Brilliance held the reception with the French Consulate General in Shenyang. Mr. Ouyang Jie, CEO of Renault Brilliance Jinbei Automobile Co., Ltd. was invited to attend.
At the reception, the Consul General of the French Consulate in Shenyang expressed his heartfelt thanks to the support of Renault Brilliance and said: With the good development of China-France relations,the two countries have achieved fruitful cooperation in various fields and they have close contacts in the fields of automobile, trade, education and culture and we hope to achieve more in the future development.
As a model of joint venture cooperation between China and France automotive industry, Renault and Brilliance have settled in Shenyang and set up a new model for the production and operation of foreign brands and self-owned brands in the Chinese auto industry.
Mr. Thierry AUBRY, CEO of Renault Brilliance JINBE Automobile Co., Ltd. said: Renault attaches great importance to the Chinese market and provides strong support to the joint venture company in terms of talents, technology and product layout. Since the establishment of the joint venture company in December 2017, the Renault expert team has been stationed in Renault Brilliance for R&D support. The company upgraded the existing quality control system according to the quality management system standards of the Renault-Nissan-Mitsubishi Alliance. At the same time, the company has carried out medium and long-term strategic planning for the Chinese market.
In the future, Renault Brilliance will create an international brand image from four aspects: specialization, quality, technology and diversification, providing customers with an all-round excellent experience from purchasing car to using car. The JINBEI brand will expand from the commercial vehicle segment to the MPV and SUV markets, and will launch an electric version. Renault Master, Kangoo, Trafic and other major models will also be introduced into the Chinese automotive market, and as the first joint venture LCV product Master model, officially launched in 2020.